This non profit organisation holds an annual community cultural event for destination branding. Together with the founder, we recommended and implemented an entirely new promotion plan. Adding life to the event via imagery and brand styling took the activity to an entirely new audience which could appreciate the important messages that were being conveyed within.
Outcome: The event has run concurrently for 10 years, growing in attendance numbers, generating significant editorial coverage.
Role: Communication review, and execution, event development