With limited advertising funds, this particular international 4-star property recognised the importance of social media in relation to their marketing communications. We created a platform for this business through Facebook channel. One particular campaign resulted in a 5 times increase in followers over 2 months and the campaign generated greater editorial coverage than any previous campaign.
Outcome: Wining best Facebook Page within its internal corporate, the channels has access to a significant higher number of followers than before the campaign was executed. This company can now actively push out further messages and understands the ‘triggers’ required of this media to initiate engagement.
Role: Marketing strategy, planning, management and monitoring of performance